- Second World War (1939-1945)
- Acting Brigadier
- 6th Canadian Infantry Brigade, 2nd Canadian Infantry Division (6th Canadian Infantry Brigade, 2nd Canadian Infantry Division)
At the landing in Sicily in the summer of 1943, Brigadier Jean Victor Allard was a Major and second-in-command of the Royal 22e Regiment. On 16 December 1943, he was promoted Lieutenant-Colonel and placed in command of his unit. Throughout the stubborn grim fighting of the Italian campaign, he directed the operations of the Royal 22nd, firing the whole regiment with his boundless enthusiasm, and spurring them to even greater efforts by his example and untiring courage. From Ortona he led his men in the bitter relentless assaults upon the Gustav, Hitler and Gothic Lines, to St. Fortunato, and on to Cesena and Russe. The magnificent achievements of this battalion contributed in no small measure to the outstanding successes of the brigade and division.
In March 1945 he was promoted to the rank of Brigadier and appointed Commander of the 6th Canadian Infantry Brigade in the Northwest European theatre. Here he handled his infantry battalions and supporting arms with such sound tactics and skill that the brigade never faltered in its onward drive, accomplishing all its tasks, and materially assisting the spectacular advance of the 2nd Canadian Infantry Division.
In Holland, this officer's intelligent appreciation and aggressive determination were ably demonstrated in the battle of Bielen. AS the brigade advanced north from Hoogeveen, Brigadier Allard executed a wide right-flanking move, attacked the strongly-held town from an unexpected quarters, and dealt with the surprised Germans in a most efficient manner. This captured town provided a form base from which the 4th Canadian Infantry Brigade launched an assault north on Assen. Later, Brigadier Allard passed his own formation through, and by a plan cleverly conceived and gallantry carried out, succeeded in capturing the all-important city of Groningen, thus splitting the German armies in Holland. That this momentous operation was accomplished with a minimum of casualties and at maximum speed, was to a considerable extent due to the courage, initiative and energy of this officer.
The division then returned to the attack in Germany, and the 6th Canadian Infantry Brigade was prominent in the offensive which led to the capture of the strongly garrisoned city of Oldenburg. Although the advance was made over roads heavily cratered and blocked, and through an elaborate system of minefields, there was no slackening of pace; Brigadier Allard was everywhere, encouraging all who saw him by his calm confidence and inspiring them by his coolness and utter disregard for his personal safety. Once more, due to his unceasing efforts, success was rapid and complete in every operation in which his brigade participated.
This officer has distinguished himself by the extraordinary heroism which he has constantly displayed in many battles; throughout two arduous campaigns he has always given of his best, and the confidence of his superiors, and the respect of all his officers and men, are alike eloquent in his praise.
This award was obtained in the form of an second Bar to be attached on the ribbon of the first award.